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Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

Journal Article: ORG: Communications Flow (Topic) 10/2011;

Abstract

Literature proves the importance of the role of information technology in increasing the effectiveness of virtual R&D teams’ communication for new product development. However, the factors that make information technology construct in a virtual R&D team are still ambiguous. Managers of virtual R&D teams for new product development do not know “which type of technology should be used”. To address the gap and answer the question, the paper presents a set of factors that make a construct that contribute to effective communication strategy for virtual R&D teams. The proposed construct has been modified based on the findings of a field survey. This work empirically examines the relationship between information technology construct and its factors by employing Structural Equation Modeling (SEM). A measurement model is built based on the 19 preliminary chosen factors that have been extracted from literature review. The result shows that 10 factors can make a technology construct. These 10 factors can be grouped into two different constructs, namely Web-based communication and Web-based data sharing. The study findings can help new product developers to concentrate on the main factors for leading effective communications among virtual R&D team members. In addition, this work provides a guideline for software developers to create appropriate tools for virtual R&D teams.

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 Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

About The Author

Nader Ale Ebrahim is Technology Management PhD candidate in the Department of Engineering Design and Manufacture, Faculty of Engineering, University of Malaya. He holds a Master of Science in the mechanical engineering from University of Tehran with distinguished honors, as well as more than 17 years experience in the establishing R&D department in different companies, project director and project coordinator and Knowledge based system implementation in R&D department. His current research interests are focused on managing virtual new product development teams in SMEs R&D centers. His papers/articles have presented in the several Journals and conferences.

Number of Entries : 2665

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