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Virtuality, innovation and R&D activities

Research Area: Technology management Year: 2009
Type of Publication: In Proceedings
Authors: Ebrahim, Nader Ale; Ahmed, Shamsuddin; Taha, Zahari
Editor: Hoon, Tan Bee and Galea, Shameem Rafik
Book title: 14th International Conference on Thinking (2009 Malaysia) -Theme "Thinking Minds: Nurturing the Design of a Better Future"
Pages: 515-529
Address: Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia
ISBN: 978-983-41184-5-7
Abstract:
Innovation plays a central role in economic development, at regional and national level. In the competitive environment companies are obliged to produce more rapidly, more effectively and more efficiently in new product development which is a result of research and development (R&D) activities. It is necessary for them to put together different capabilities and services with the goal, through cooperation between suppliers and customers, service providers and scientific institutions to achieve innovations of high quality. Depending on the type of industry, the type of business, the type of innovation and the strategic objectives that have been set, firms will regularly have to modify the way in which their R&D and innovation is organized. Nowadays shift from serial to simultaneous and parallel working in innovation has become more commonplace. Literatures have shown that collaboration is as a meta-capability for innovation. By a comprehensive reviewing of literature this article after define a virtual teams and its characteristics, addressing virtual environments innovation and the relationship to R&D activities. Finally conclude that innovation cannot be successful unless the knowledge and information in the R&D project are effectively captured, shared and internalized by the R&D project’s virtual team members.
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